Ideas, Insights & Inspiration
Welcome to the Maxela Blog — your go-to spot for smart strategies, marketing know-how, and creative ideas to help your business grow.
From branding tips to time-saving tools, we’re here to share what works, what’s new, and what’s next. Dive in and let’s build something brilliant together.
The Expensive Education I Got Running a Donut Shop (And Why I’d Still Do It Again)
After 5+ years running a brick-and-mortar donut shop, I’ve learned more than any degree could teach me. Now I help small business owners build brands, websites, and systems that work — without sacrificing their health, peace, or relationships.
Hiring a Consultant? Here’s What to Know Before You Spend a Dime.
Thinking about hiring a marketing agency or consultant? Here's a no-fluff guide for small business and brick-and-mortar owners that’ll help you avoid rookie mistakes — and know what you're really signing up for.
Why Your Website Matters More Than Ever: Attract More Clients, Build Trust, and Grow Your Business
A professionally designed website is more than just a digital presence—it’s a powerful tool for credibility, customer connection, and consistent growth.
From Hobby to Hustle: Why Most Blogs Stay Small
Only 9% of bloggers make over $1,000/month. Want to be one of them? Learn the key differences between amateur and professional blogs—and how to transform your blog into a serious business.
What to Know About Your Target Demographic (From a Donut Shop Owner Who Tried Selling a Hot Dog Donut)
You don’t need a bigger menu or fancier marketing. You need a better understanding of your customer. Learn how to define your target demographic, avoid brand confusion, and build a business people can’t stop talking about — in a good way.
Build Your Brand Now: Essential First Steps to a Strong Online and Offline Presence
Your brand is more than a logo—it’s the foundation of your business’s identity for customers and employees alike. We provide website design, consultation, business documentation, SOP development, and print material design services to help small brick-and-mortar businesses build a strong, consistent brand that supports growth and franchising.
What You Need to Know About SEO: Boost Your Traffic and Grow Your Business
SEO is one of the most powerful tools to grow your online presence — but only when done right. Discover SEO essentials, common mistakes, and why partnering with experts in web design and content creation is key to long-term success.
What to Ask a Business Consultant Before You Open or Grow Your Storefront
Thinking about opening a storefront or feeling stuck in your current brick-and-mortar business? Learn the 3 key questions to ask any consultant—and why trusting your gut matters. Plus, join our free 3-Day Clarity Challenge to gain focus and finally move forward with confidence.
2025 Web Design Trends That Actually Matter for Small Businesses
Discover 2025’s most effective web design trends for small businesses—no coding required. Learn how to build a beautiful, high-performing site that your audience will love.
5 Powerful Ways a Discovery Survey Helps You Grow Your Business
A Discovery Survey is more than a marketing tool — it’s a business clarity catalyst. Learn how it helps uncover your strengths, set aligned goals, and drive meaningful growth. Plus, join our free 3-Day Clarity Challenge to put it into action.
Why Your Landing Pages Aren’t Converting (and How to Fix It)
Is your landing page falling flat? Discover five common mistakes that kill conversions — and how Maxela Marketing can help you build a website that sells.
5 Reasons You Need to Post Fresh Content
Outdated websites send customers running. Learn 5 smart reasons why your business needs fresh, consistent content to stay relevant, visible, and trusted—no social media required.