What to Ask a Business Consultant Before You Open or Grow Your Storefront

Woman flipping an 'open' sign

So, you’re thinking about opening a storefront or leveling up your brick-and-mortar business—congratulations! Working with a knowledgeable consultant can help you avoid costly mistakes, make smarter decisions, and move forward with clarity and confidence.

But not all consultants are the same. You want a partner who understands both the creative side and the operational backbone of running a small business. Someone who listens, challenges, and equips you with a real plan—not just surface-level advice.

Here are a few smart questions to ask before hiring a business consultant:

1. What blind spots do you see in my business (or plan)?

A great consultant won’t just flatter you—they’ll help you see what you don’t see. Whether you’re just starting or already running a shop, you want someone who can quickly assess what might be holding you back or where things could go sideways.

Even in an initial conversation, they should be able to offer thoughtful observations and honest feedback. If they avoid the tough stuff, they’re not the right fit.

2. Have you helped other business owners like me? What were the results?

Look for a consultant who has experience with small business owners, brick-and-mortar launches, or retail operations—not just corporate clients. Ask them to share a similar success story, including the challenges and how they helped solve them.

The best consultants won’t just throw data at you—they’ll talk about decisions, growth, and real-life outcomes.

3. How do you communicate and collaborate with your clients?

Clarity isn’t just what you talk about—it’s how you talk about it. Ask your consultant how they work with clients day-to-day. Do they check in weekly? Use a shared planning tool? Offer voice notes, video calls, or written reports?

You want a consultant who makes it easy to stay connected and keeps you in the loop without overwhelming you.

Trust Your Gut

At the end of the day, hiring a consultant is a relationship. Do they feel grounded, experienced, and genuinely interested in your business? Do they leave you feeling clearer after the first conversation—or more confused?

Ready to Move Forward With Confidence?

If you’re dreaming of opening a storefront—or want to clean up the chaos in the one you already run—join our 3-Day Clarity Challenge. You’ll get step-by-step guidance to cut through the overwhelm and walk away with a focused plan that actually works for your life and your business.

Wendy McDaniels

Wendy McDaniels is the founder of Maxela Marketing, specializing in delivering simple and effective marketing solutions for businesses.

Wendy has successfully established multiple brick-and-mortar small business locations, including the vibrant Local Donut in Cabo San Lucas, Mexico. Wendy's hands-on experience covers all aspects of running a successful business, from captivating branding to optimizing the customer experience.

In addition to her marketing expertise, Wendy has made significant contributions to her community through initiatives like Local Baja, which assists locals in Cabo San Lucas. Wendy's entrepreneurial pursuits continue with Dare to Dough, a consulting agency dedicated to helping food industry entrepreneurs streamline their operations and achieve success.

To tap into Wendy's exceptional marketing insights and business acumen, reach out to her at wendy@wendymcdaniels.com

http://www.maxelamarketing.com
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