Important First Steps in Launching Your Marketing Plan
Your marketing campaign is one of the strongest factors in the overall success of your business. That's because the majority of potential customers will visit your website or social media page prior to visiting your physical business to learn any information about your products or services.
However, it's important to know that there's a sharp learning curve that comes with creating a strategic marketing plan. Whether you're attempting to do it yourself or work with a professional marketing agency there are some important factors to address prior to getting started.
Getting to Know Your Customer
If you haven't taken the time to carve out a strong target demographic, now is the time. Your target demographic will address specific factors of your most likely customer including the type of area that they live in, overall income, gender, age group, hobbies, and interests.
The more detailed you can get about your target demographic the easier it will be to address them. Remember, there is an old advertising adage that says "if you're talking to everyone you're talking to no one". This is truly the case when it comes to your marketing strategy.
If you want to dig even deeper you can create a target avatar. This simply means that you create a fictional character that fits all of the aspects of your demographic, giving them a name, a job, and even a family.
If any aspect of your marketing strategy doesn't seem like it would appeal to your target demographic then it may be worth rethinking your attempt.
Knowing Your Message
Now that you know who you're talking to is important to know what you want to say. In the world of politics, we would call this the candidate's platform, but for your business, you can also view it as your mission.
Know exactly which aspects of your business you want to focus on, and what your clients need to know at a glance.
Remember, the current attention span of a human being is a mere eight seconds. Which means you have a limited amount of time to send the right message.
Try and nail down your ideal message to one or two key points to avoid overwhelming your audience.
Your Brand Look and Feel
Color psychology is one of the largest aspects of digital marketing. That's because every color and shape will evoke a specific emotion within the person that's viewing it.
Now that you know what message you want to create, it's important to choose colors and visual aspects that create the right emotions to accompany that message.
If this seems like a difficult task, it's worth working with a digital agency that can help you narrow down the exact color combinations that communicate the message you want to send.
The Risk of Getting it Wrong
While many businesses opt for creating their own marketing plan and attempting a strategy on their own, it's important to note that there's a strong risk that comes with the job.
Marketing comes with a stark learning curve, and you only have one chance to make a strong first impression. These days it's easier than ever to be guilty of a marketing faux pas. This doesn't account for the fact that even Google will ding you for using the wrong SEO practices.
Which is why so many businesses turn to professional digital agencies for the help that they need. If you are looking for assistance in crafting and executing your marketing strategy contact us today for more information on how we can be of assistance.