What to Know About SEO

Chances are by now you've heard about the miracle marketing tool known as SEO and how it has the potential to boost your traffic and business reputation seemingly overnight.

As popular as SEO books, courses, and videos seem to be, the majority of business owners still aren't entirely sure about what SEO really is and how to go about tapping into its benefits.

Here we will be discussing the important facts of SEO and what you should know before attempting to incorporate the strategies into your own marketing plan.

What is SEO

Before discussing how to implement SEO, it's important to know what SEO actually is.

In its simplest form SEO stands for search engine optimization. This means the use of specific keywords to make it easier for potential customers to find your website on popular search engines like Google.

While this may sound straightforward enough, it's important to know that Google analytics change on a constant basis. In fact, it's estimated that Google makes nearly 500 changes a year to help it search analytics perform.

The downside of SEO

Before taking SEO into your own hands it's also important to know that there are some downsides to attempting the method without having a full grasp on what you're doing.

When SEO methods first made the scene, an unfortunate number of marketers decided to flood their websites with keywords with very little content value.

As a result, pages were appearing for searches that had very little relevance. Google responded by penalizing websites that use SEO techniques that appear to be too spammy, inconsistent, or irrelevant.

Sadly, this goes on to affect those who are just learning to master SEO techniques, hurting their ranking rather than enhancing it.

Mobile is Your Friend

It's a fact that the majority of traffic that is directed to your website is likely to come from a mobile device or tablet. If this isn't reason enough to be sure that your website runs smoothly on all mobile devices, take into account the fact that Google now penalizes websites that don't have a strong mobile presence.

Take Advantage of Video Content

One of the challenges that many businesses and marketers face when attempting SEO is knowing how to provide as many keywords as possible without filling a page with excessive content.

After all, the average person's attention span is now a mere eight seconds, which means there is a strong chance they won't be willing to read through bodies and bodies of writing.

Using video is a great way to avoid this problem. By simply providing each video with closed captioning subtitles, you'll be implementing a number of keywords into your websites code without actually having to add on too much writing.

Working with a Professional

At the end of the day, your best bet for strong performing SEO methods is working with a professional marketing agency that knows what it's doing.

If you're interested in learning more about SEO and how we can help you increase traffic to your website contact us today for more information.