What to Ask a Marketing Agency
So you've decided to partner up with a marketing agency, congratulations! You'll find that by working with the right digital agency you can rapidly increase your exposure and brand awareness resulting in stronger leads and higher conversions.
However, it's important to remember that not all marketing agencies are created equal. You want to invest in an agency that can fully express the individuality and charisma of your brand while still propelling it forward.
You can help ensure that you found the right marketing agency by asking them some of these key questions:
Where do you see my business failing?
A marketing agency should be able to provide you with a decent analysis before beginning.
This means being able to address exactly what area of the brand is lacking and where there is room for improvement.
This will also show you how much the agency is willing to address some of the harder topics while still offering up a solution on how you can change.
Now, it's important to know that your marketing agency isn't likely to go into deep detail in this area before getting started. After all, nothing comes for free.
However, you should be able to get just enough information to ensure that the agency actually knows what they're talking about.
Tell me about a past project that is similar to ours and what types of results you received?
It's important to remember that there is no one-size-fits-all solution for marketing.
Every business will have it's own entirely unique demographic and will respond differently to each form of content and the platforms where they're featured.
That being said, you should be able to get a feel about a marketing agency's results by asking them to refer to some of their previous projects.
What you're really looking for here, is the agencies ability to analyze the data and analytics they received and to pivot when necessary.
You also want to be aware of the transparency and honesty provided by the agency on any challenges that may have occurred during the project.
What's your ideal form of communication with your clients?
As the client, there is nothing worse than feeling like you're being left in the dark.
Which is why it's important to the established upfront exactly how communication is established and how often you'll be informed on any progress that is occurring on the project.
Some marketing agencies will even be able to refer you to an ideal app or project platform that makes checking in and staying up-to-date a breeze.
Trust Your Gut
At the end of the day, you should be able to get a good feel of whether or not the marketing agency is the right fit for you simply by speaking with them.
If you are looking to find a marketing agency that fits all of your needs, we suggest scheduling your free consultation so we can discuss the various ways that we can help you meet your marketing needs today.