Why You Need a Discovery Survey
You have poured time, energy, and resources into bringing your vision to life. Your business is your baby, and by hiring a marketing agency you're giving that baby a voice that will be represented in front of both current and potential customers.
Which is why it's so important that the voice is adequately represented and sending a message that represents your brand and the way you want it to be seen.
One way that marketing agencies work to ensure that your brand is being well represented is by providing clients with a well thought out discovery survey.
Your discovery survey will go over some important factors as to what makes your business unique among the crowd of competitors. The better you can answer these questions, the better prepared your digital agency will be to provide the work you're looking for.
Knowing Your Mission Statement
One of the first brand influencing questions that you'll be asked to answer is in regards to your brand mission statement.
If you haven't taken the time to consider your mission statement already, now is as good of a time as ever.
That's because your mission statement will not only serve to let your customers know what you're truly about, but it will be the foundation of your company culture and how all future employees are trained.
In its simplest form, your mission statement will be addressing the morals and soul purpose behind what you do. Consider this the heartbeat of your business.
What are Your Greatest Strengths?
There are plenty of times to be humble, your discovery survey is not one of them. Feel free to brag on the stronger aspects of your business, as this will inspire your digital agency to know exactly which positive aspects to focus on and to be sure that the public knows about.
What are Your Greatest Weaknesses and Challenges
In the same way that it's important to be honest about your strengths, you want to be honest about your challenges as well. Your marketing agency will need to know these issues in order to face them head on and to gain trust among your potential customers.
What are Your Goals for the Business?
Contrary to popular belief there is no one-size-fits-all approach to marketing. Which is why it's important to be very clear on what your business goals are in order for your digital agency to work towards those goals.
For example, are you focusing on increasing sales? Enhancing brand exposure? Maybe you simply want to bring awareness toward certain aspects of your product or service.
Whatever it may be, it's important to note these goals within your discovery survey.
The Right Fit
If you're feeling intimidated about your discovery survey, fear not. The discovery survey is a strong sign that a marketing agency is committed to delivering real results.
At Maxela Marketing we are focused on representing your brand in its strongest light. Which is why we're happy to help you complete your discovery survey to help maximize your results.